First Choice is an R&B/disco music girl group from Philadelphia, Pennsylvania.
During their high school years, singers Rochelle Fleming and Annette Guest were members of a vocal quartet, who performed at public events and talent shows. After they contacted radio DJ Georgie Woods, he introduced them to guitarist, songwriter and producer Norman Harris (who was also the manager of R&B group, The Delfonics).
By the time the group went into the recording studio, the group’s line-up consisted of Rochelle, Annette, Wardell Piper and Malanie McSears. In 1972, they released their debut single, “This is the House Where Love Died” on the Sceptor Records label; the single failed to make the charts.
In 1973, First Choice signed a record deal with Philly Groove Records Incorporated. During that same year, they released their debut album, “Armed and Extremely Dangerous” which peaked at #184 on the Billboard 200 and #55 on Billboard’s R&B Albums chart.
The title song became a hit, peaking at #28 on the Billboard Hot 100 and #11 on Billboard’s Hot Soul Singles chart, staying on the chart for 11 weeks. It also peaked at #16 on the U.K. Singles chart and #55 on the music charts in Canada. Around that time, Wardell Piper left the group and was replaced by Joyce Jones.
The follow-up single from the album, “Smarty Pants” peaked at #56 on the Billboard Hot 100 and #25 on Billboard’s Hot Soul Singles chart. It also peaked at #9 on the U.K. Singles chart and was moderately successful in Australia.
The last single, “Newsy Neighbors” peaked at #97 on the Billboard Hot 100 and #35 on Billboard’s Hot Soul Singles chart, staying on the chart for 11 weeks.
In 1974, First Choice released their sophomore album, “The Player” which peaked at #143 on the Billboard 200 and #36 on Billboard’s R&B Albums chart.
The lead single, “The Player” peaked at #7 on Billboard’s Hot Soul Singles chart, staying on the chart for 13 weeks. It was also moderately successful on the pop charts, peaking at #70 on the Billboard Hot 100.
The follow-up single from the album, a cover version of The Pearls’ song, “Guilty” peaked at #19 on Billboard’s Hot Soul Singles chart, staying on the chart for 12 weeks. It failed to make the Billboard Hot 100, but managed to peak at #3 on Billboard’s Bubbling Under Hot 100 Singles chart.
In 1975, First Choice released the single, “Love Freeze” which peaked at #61 on Billboard’s Hot Soul Singles chart, staying on the chart for 7 weeks.
In 1976, they signed a new record deal with Warner Bros. Records and released their third studio album, “So Let Us Entertain You” which peaked at #53 on Billboard’s R&B Albums chart, but missed the Billboard 200.
The first single, “Are You Ready For Me” peaked at #7 on Billboard’s Disco File Top 20 (Record World) chart, staying on the chart for 11 weeks along with the tracks “First Choice Theme” and “Ain’t He Bad.”
The follow-up single, “Gotta Get Away (From You Baby)” peaked at #16 on Billboard’s Disco File Top 20 (Record World) chart, staying on the chart for 3 weeks. It also peaked at #64 on Billboard’s Hot Soul Singles chart, staying on the chart for 7 weeks.
The last single released from the album, “Let Him Go” peaked at #96 on Billboard’s Hot Soul Singles chart, staying on the chart for 3 weeks.
Around 1977, Joyce Jones left First Choice and was replaced by Ursula Herring. During that time, they switched record labels again (signing with the Gold Mind record label) and released their fourth album, “Delusions.” The album peaked at #103 on the Billboard 200.
The first single from the album, “Doctor Love” peaked at #8 on Billboard’s National Disco Action Top 40 chart, staying on the chart for 23 weeks. It also peaked at #41 on the Billboard Hot 100 and #23 on Billboard’s Hot Soul Singles chart, staying on the chart for 18 weeks.
The follow-up and last single, “Love Having You Around” peaked at #68 on Billboard’s Hot Soul Singles chart, staying on the chart for 10 weeks.
In 1979, First Choice released their fifth studio album, “Hold Your Horses” which peaked at #135 on the Billboard 200 and #58 on Billboard’s R&B Albums chart. During that same year, Ursula Herring left the group and was replaced by Debbie Martin.
The title song peaked at #5 on Billboard’s National Disco Action Top 40 chart, staying on the chart for 32 weeks. It was also moderately successful on the R&B charts, peaking at #73 on Billboard’s Hot Soul Singles chart, staying on the chart for only 5 weeks.
The follow-up single, “Double Cross” peaked at #4 on Billboard’s Bubbling Under Hot 100 Singles chart and #60 on Billboard’s Hot Soul Singles chart, staying on the chart for 5 weeks.
The last single from the album, “Love Thang” peaked at #52 on Billboard’s Disco Top 80 chart, staying on the chart for 11 weeks.
In 1980, First Choice released their sixth studio and last album to date, “Breakaway” which didn’t make the album charts at all.
The title song peaked at #80 on Billboard’s Disco Top 100 chart, staying on the chart for 5 weeks. During that same year, First Choice disbanded.
In 1983, Salsoul Records released the group’s song, “Let No Man Put Asunder” (from their “Delusions” album) which peaked at #13 on Billboard’s Dance\Disco Top 80 chart, staying on the chart for 16 weeks. It also peaked at #47 on the music charts in the Netherlands.
In 1984, a remixed version of “Doctor Love” peaked at #61 on Billboard’s Dance Disco\Top 80 chart, staying on the chart for 5 weeks.
In 1997, the remixes to First Choice’s song, “Armed and Extremely Dangerous” which peaked at #88 on the U.K. Singles chart.
In 1999, the remixes to “Doctor Love” peaked at #22 on Billboard’s Hot Dance Music/Club Play chart, staying on the chart for 9 weeks.
Two years later in 2001, the remixes to “The Player” peaked at #7 on Billboard’s Hot Dance Music/Club Play chart, staying on the chart for 12 weeks.
In 2002, the Code Blue record label released remixes to the song, “Ain’t He Bad” which peaked at #89 on the U.K. Singles chart.
On August 6, 2014, First Choice performed at the Salsoul Records reunion concert at the East River Park Ampitheatre in New York with Rochelle, Annette, Wardell and Ursula as part of the lineup.
These days (according to research), Rochelle Fleming continues to perform as a solo artist. Annette and Ursula perform as First Choice with member Andre A. Jackson on the Ultimate Disco Cruise.
To follow Rochelle Fleming on Instagram, go to:
https://www.instagram.com/rochelle_fleming/
To see a video for “Armed and Extremely Dangerous”, go to:
To see a video for “Smarty Pants”, go to:
To see a video for “Newsy Neighbors”, go to:
To see a video for “The Player”, go to:
To see a video for “Guilty”, go to:
To see a video for “Love Freeze”, go to:
To see a video for “Are You Ready For Me?”, go to:
To see a video for “First Choice Theme”, go to:
To see a video for “Ain’t He Bad”, go to:
To see a video for “Gotta Get Away (From You Baby)”, go to:
To see a video for “Let Him Go”, go to:
To see a video for “Doctor Love”, go to:
To see a video for “Love Having You Around”, go to:
To see a video for “Hold Your Horses”, go to:
To see a video for “Double Cross”, go to:
To see a video for “Love Thang”, go to:
To see a video for “Breakaway”, go to:
To see a video for “Let No Man Put Asunder”, go to:
To see a video for “This is The House Where Love Died”, go to: